+354 770 4101 hello@familyandfriendsiceland.com

About Us

Your Family-Friendly Route to Exploring Iceland

Just You, No Extras

Every tour is private no sharing, no schedules to follow.

Made for You

Tell us what you’re into, we’ll shape the day around it.

Built for Families

Easygoing routes, safe fun, and space for everyone to enjoy.

Real Local Insight

Go beyond guidebooks with someone who actually lives here.

What Makes Us Different

Private Tours Always

No strangers. Just your group, your pace, your preferences.

Family-Friendly by Design

We choose routes, stops, and experiences that work for kids, grandparents, and everyone in between.

Custom Itineraries

Want to skip a stop? Add a waterfall? Extend your hike? No problem.

About Us

Family and Friends Travel Iceland was born from our own family’s love for Icelandic nature and traveling together. From camping trips and fishing adventures to grilling under the midnight sun and soaking in geothermal pools with a cold Icelandic beer, these shared moments became the inspiration behind our company.

As a multi-generational family, we’ve always believed that Iceland should be experienced by everyone, regardless of age. That’s why we created a travel company that offers private tours designed for all ages, making it easy for families and groups of friends to explore the magic of Iceland together.

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Why We Started

Our tours are thoughtfully crafted to cover Iceland’s major highlights while allowing time to slow down, connect, and enjoy the journey. Led by some of Iceland’s best local guides, our private tours are both personal and affordable, and always include our signature Icelandic snack basket, giving you a literal taste of local food culture along the way.

The name says it all, we are Family and Friends, and there’s nothing we love more than sharing the beauty of our home with yours.